Viva Films
Viva Films is a Filipino film production company founded in November 11, 1981 by Vicente del Rosario, Jr. It is owned by Viva Entertainment.
Veering away from the Sharon Cuneta-Gabby Concepcion tandem, Viva became home of quality dramatic films. The “glossy” production of films such as Sinasamba Kita, Palimos ng Pag-ibig, Saan Darating Ang Umaga?, Kung Mahawi Man Ang Ulap and Paano Ba Ang Mangarap? garnered critical and commercial acclaims. Viva Films also made a documentary film on the Puerto Rican boy group Menudo on their visit to the Philippines in 1985.
Viva launched then-supporting actor Phillip Salvador as an action star in the movie Boy Negro. It was also instrumental in introducing to the public Robin Padilla (Bad Boy and Anak ni Baby Ama) and Raymart Santiago (Noel Juico: Batang Kriminal) as new action heroes. Veteran action stars Eddie Garcia, Rudy Fernandez, Bong Revilla Jr. and Fernando Poe, Jr. .
Viva also made “glossy” comedy films like Working Girls and Sa Totoo Lang which featured serious actors and actresses as main characters instead of comedians. The company also gambled on new comedians as the ’80s decade was about to end. Comedy flicks such as Puto, Jack en Jill, Humanap ka ng Panget and I Love You Three Times a Day launched the respective careers of Herbert Bautista, Andrew E. and Jimmy Santos. In the 1990s, Viva launched the careers of Dennis Padilla and Janno Gibbs as solo comedians while reviving the film careers of veteran comedians Redford White (Neber 2 Geder), Chiquito (Pinagbiyak na Bunga) and Joey de Leon (Hibangers).
Viva also made a comeback movie with Vic Sotto for the movie Basta Ikaw, Naninigig Pa! with sexy actress Rosanna Roces, Valentin, Val Sotto, Nova Villa & Yoyong Martirez in 1999.
Viva was also known as home to quality youth-oriented films, starting with the 1984 breakthrough flick, Bagets. The movie was top billed by William Martinez and launched the careers of then unknowns J.C. Bonnin, Herbert Bautista, Raymond Lauchengco and Aga Muhlach. With its box-office success, the company produced a sequel Bagets 2 with Ramon Christopher, Jon Hernandez and Francis Magalona joining the original cast, the success of the two Bagets film made it the flagship movie of VIVA films & it set the trend for youth-oriented movies in the 80’s which other film companies copied, but they never matched nor equaled the success brought about by thehe two Bagets films.
In 1989, Viva introduced its second batch of young stars via the youth-oriented comedy Estudyante Blues. It introduced to the public young stars & That’s Entertainment mainstays such as Vina Morales, Gelli de Belen, Keempee de Leon, Raymart Santiago and Dingdong Avanzado. The movie was also a resounding success, despite the fact that Estudyante Blues became an earlier hit via the Philippine music airwaves as a single sung by Freddie Aguilar.
Viva later on entered into television production by partnering with GMA Network. Their first venture together was the sitcom Ober Da Bakod in 1992 with then rising young talents Donita Rose, Gelli de Belen, and Janno Gibbs and Anjo Yllana as main stars, followed by the soap opera Villa Quintana in 1994 with Donna Cruz and Keempee de Leon as lead stars. However, it was the 1995 youth-oriented series TGIS that gave Viva its biggest success as a television producer. Headlined by Angelu de Leon, it gave birth the careers of Bobby Andrews, Michael Flores, Onemig Bondoc, Red Sternberg, Raven Villanueva and Ciara Sotto. The success of the TV series was later translated to the big screen, when the TGIS group became box-office stars via the movies Takot Ka Ba sa Dilim? and TGIS the Movie (co-produced by GMA). This was followed by the Viva Teen Barkadas headed by Dingdong Dantes, Anne Curtis, Sunshine Dizon, Kim Delos Santos, Antoinette Taus, Polo Ravales, Dino Guevarra, Chubi del Rosario.
Viva Films made a comeback by co-producing with new players GMA Films and Star Cinema while producing its own films. Among the movies that the company co-produced or solely produced were Till I Met You (with GMA Films), Wag Kang Lilingon (with Star Cinema), Ang Cute ng Ina Mo (with Star Cinema), Paano Kita Iibigin (with Star Cinema), Ouija (with GMA Films), Apat Dapat Dapat Apat: Friends 4 Lyf and Death (with On-Q 28 Productions), Ikaw Pa Rin: Bongga Ka Boy, When Love Begins (with Star Cinema), A Very Special Love (with Star Cinema), recently in 2009, Status: Single (with On-Q 28 Productions), You Changed My Life (with Star Cinema), and Patient X (with GMA Films and RGUTZ Productions), and on 2010, Babe, I Love You (with Star Cinema), Working Girls (with GMA Films and Unitel Pictures), Hating Kapatid, In Your Eyes (with GMA Films), and Petrang Kabayo. Patient X marks the first Viva movie of rising young actor Richard Gutierrez followed by In Your Eyes and also the first Viva movie of teen actress Cristine Reyes who can be the next Viva princess after signing a contract with Viva Entertainment, while Working Girls marks the first Viva movie of 1st Starstruck princess Jennylyn Mercado, who can be the next Viva princess, after she signed a contract with Viva Entertainment.
In 2011, Catch Me, I’m in Love, No Other Woman, The Unkabogable Praybeyt Benjamin, Won’t Last A Day Without You (all co-produced by Star Cinema), and Moron 5 & A Crying Lady (co-produced by MVP Films) were released. On 2012, Of All the Things (co-produced by GMA Films) was released.
In 2013, It Takes a Man and a Woman, Momzillas, and Girl, Boy, Bakla, Tomboy (all co-produced by Star Cinema) were released.
In 2014, The Amazing Case of Vince Irenea & and a remake of Magnum Muslim: 357 were also released.
In 2015, Felix Manalo a true story of Iglesia Ni Cristo Founder was also recently released last October.
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Address Quezon City, Philippines