Prohibited Content for Third-Party Partners and Advertising.
1. Spyware or Malware
Ads must not contain spyware, malware, or any software that results in an unexpected or deceptive experience. This includes links to sites containing these products.
2. Automatic Animation
Ads must not contain audio or flash animation that plays automatically without a person’s interaction or expands after someone clicks on the ad.
3. Multilevel Marketing
Ads promoting income opportunities must fully describe the associated product or business model, and must not promote business models offering quick compensation for little investment, including multilevel marketing opportunities.Ads may not promote penny auctions, bidding fee auctions or other similar business models.
4. Counterfeit Documents
Ads may not promote fake documents, such as counterfeit degrees, passports or immigration papers.
5. Non-Functional Landing Page
Ads must not direct people to non-functional landing pages. This includes landing page content that interferes with a person’s ability to navigate away from the page.
6. Personal Health
Ads must not contain “before-and-after” images or images that contain unexpected or unlikely results. Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss, or other health related products. Ads for health, fitness or weight loss products must be targeted to people 18 years or older.
7. Payday or Cash Advance Loans
Ads must not promote payday loans, paycheck advances or any other short-term loan intended to cover someone’s expenses until their next payday.
8. Low Quality or Disruptive Content
Ads must not contain content leading to external landing pages that provide an unexpected or disruptive experience. This includes misleading ad positioning, such as overly sensationalized headlines, and leading people to landing pages that contain minimal original content and a majority of unrelated or low quality ad content.
9. Personal Attributes
Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition, financial status, membership in a trade union, criminal record, or name.
10. Misleading or False Content
Ads must not contain deceptive, false, or misleading content, including deceptive claims, offers, or business practices.
11. Controversial Content
Ads must not contain content that exploits controversial political or social issues for commercial purposes.
12. Illegal Products or Services
Ads must not constitute, facilitate, or promote illegal products, services or activities. Ads targeted to minors must not promote products, services, or content that are inappropriate, illegal, or unsafe, or that exploit, mislead, or exert undue pressure on the age groups targeted.
13. Tobacco Products
Ads must not promote the sale or use of tobacco products and related paraphernalia.
14. Drugs & Drug-Related Products
Ads must not promote the sale or use of illegal, prescription, or recreational drugs, not promote the sale or use of unsafe supplements
15. Weapons, Ammunition, or Explosives
Ads must not promote the sale or use of weapons, ammunition, or explosives.
16. Adult Products or Services
Ads must not promote the sale or use of adult products or services, except for ads for family planning and contraception. Ads for contraceptives must focus on the contraceptive features of the product, and not on sexual pleasure or sexual enhancement, and must be targeted to people 18 years or older.
17. Adult Content
Ads must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.
18. Third-Party Infringement
Ads must not contain content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.
19. Sensational Content
Ads must not contain shocking, sensational, disrespectful or excessively violent content.